7 SEO Affiliate Programs to Monetize ANY Blog
7 SEO Affiliate
Programs to Monetize ANY Blog
One of the most
common terms you’ll hear and read when building a website or engaging in
affiliate marketing is SEO.
SEO, or search
engine optimization, is a fancy term for making sure people can find your
website. As most online experiences begin with a
search engine, it is absolutely crucial to make sure that your site is on top
of those search engine results pages. This is where a good, solid SEO strategy
comes in.
This led me to
wonder if there was an "SEO niche," and if so, whether it
would be profitable to promote SEO affiliate programs.
S-E-Ohhhhhhh
The amount the SEO industry
earns each year will have you going “Ooooh” and “Ahhh”
The SEO industry
was valued at more than US$16 billion
in 2010. That's not surprising, as more and more online businesses
realize the huge impact SEO has on sales.
Search Engine Land reported in 2016 that the SEO industry is worth US$65B, and is
expected to keep, if not exceed, its current size. They cited a MediaPost article claiming that companies are expected to spend approximately such
an amount for 2016. They did forecast a drop in SEO expenditure in this year
and the next, but SEO will still remain a multibillion-dollar industry.
You can have a
website that is focused solely on SEO, like KaisertheSage.com, or you can put up
something like SmartBlogger.com. It's a website
for bloggers, and they cover all aspects of blogging, including SEO. My
knowledge of SEO is embarrassingly limited compared to KaisertheSage, and so
I'd probably build a website in a niche I am interested in or good at and
promote SEO affiliate programs on the side.
Promoting an SEO
affiliate program on a website in an unrelated niche goes against what I have
always preached on every Niche of the Week post: promote related products or
products that are in the same niche. However, you don't have to
promote these SEO affiliate offers over your list of affiliate products for
your chosen niche. You'd be promoting them in addition to the others.
At the least, you
can have a post detailing how you built the website and include your resources
with links (affiliate links!) to where your readers can get the same. Or, a
small banner on the sidebar that says "Want to drive traffic to your own
blog?"
Good Keywords for
SEO
The SEO niche is no
different. You need to know your target keywords, and be aware of how tough the
competition is before joining in the fray.
As a niche, SEO is
competitive and challenging. The AffiloTools keyword data below shows exactly how stiff the competition was
about a year ago, when I last wrote on this topic:
Some information
keywords had low competition, like "how to do search engine
optimization," "about search engine optimization," and
so on. They had monthly search values of about 1,000. That wasn't as high
as the other search values in this niche, but they made decent starting
keywords.
A passage of time
has made little difference. SEO is just as competitive as before, if not more
so.
This won't really
be a problem if your site isn't in the SEO niche. Still, these keywords
are worth taking note of if you'll promote one or two SEO
products on your site as a supplement to something else.
SEO Affiliate Programs
There's a whole
array of SEO affiliate programs to choose from. It's easy to get confused and
not know which one to pick, or to be lazy and pick just about anything off the
list.
There are plenty of
SEO affiliate programs on the ClickBank Marketplace under
the e-Business & e-Marketing category. You'll find about 7 pages worth of
SEO and SEO-related products to promote, with most of the commissions at
50% per sale. You could earn anything from $18 to $800 per sale.
There are even more
options available when you go out into the Web, but the commissions are
mid-range with various commission structures. There are also different
kinds of programs: SEO plugins for CMS platforms like WordPress, link-building
services, submission services, etc.
Since there's
plenty to go through, take your time in choosing which ones to promote on your
site. Think about what specific SEO services you'll recommend and whether they
are the real deal. Get in touch with the affiliate managers and ask for a trial
if possible. You can go into SEO forums or SEO blogs and check which ones are
being recommended or talked about and which ones have a strong following.
Below are some SEO
affiliate programs I picked from ClickBank and the Web. These are not
necessarily the best programs to promote, but they are representative of the
varied options you will see in this niche.
How do I apply?
You can learn more about their affiliate program through their affiliate page, but you need to join the ClickBank network to promote this SEO plugin.
You can learn more about their affiliate program through their affiliate page, but you need to join the ClickBank network to promote this SEO plugin.
Need help building
links? Backlink Beast can help you build diverse, tiered backlinks to help
boost your site’s rank.
How much can I make?
30% recurring commission.
30% recurring commission.
Another SEO
provider, 180Fusion offers digital marketing and advertising on top of the
usual array of SEO services.
How much can I make?
Undisclosed.
Undisclosed.
A globally
well-known brand in SEO and marketing services, SEMRush began as a small
startup in 2008. They are now one of the leading providers of SEO services like
backlink analysis and keyword research. They also offer advertising and
marketing services.
How much can I make?
40% recurring commission.
40% recurring commission.
The HOTH provides
link-building and content services along with their SEO tools.
How much can I make?
25% to 70%, depending on the program you choose.
25% to 70%, depending on the program you choose.
A US-based digital
marketing solutions provider, SEOReseller offers various SEO, content and
marketing services.
How much can I make?
6% per sale.
6% per sale.
Shameless plug,
yes, but Traffic Travis is an SEO tool that
can help with keyword research and improving on-page SEO, so here it is.
How much can I make?
US$44.36 for each sale.
US$44.36 for each sale.
How do I apply?
You can read more about it on the Traffic Travis affiliate page or sign up through ClickBank.
You can read more about it on the Traffic Travis affiliate page or sign up through ClickBank.
SEO to Promote SEO
You can't promote
SEO products if your website isn't optimized to get traffic.
Now that you have
SEO products to promote, you can go ahead and build the site. But before you
do, look at various link-building and inbound marketing methods you can use to
drive traffic to your site. The SEO niche is highly competitive. Having your
own marketing strategy early on will help you transition easily from
site-building to link-building.
Forum and Blog
Commenting
It's easy to find
SEO forums like SEOMastering.com that you can
participate in to promote your site and any program you recommend. Forums in
other niches also touch on SEO even though their niche isn't tech-based at
all (think muscle-building or self-help). This is because there are people
who want to put up their own sites in these niches and would like to know how
to go about it, which products to go with and all that.
The great thing
about promoting affiliate offers through forums and blogs is that you're
learning while building trust with your target market. You can check out
tutorials like this one: Steps to Successful Forum Marketing.
This method takes
time, though, so it's best to combine this with other link-building methods.
Kindle Marketing
This is a good
inbound marketing method for any popular niche. You can create a small e-book
on SEO, like a primer for beginners, then refer them to a page on your site
that promotes an SEO affiliate program.
The best thing here
is you can make the e-book free, or charge a small fee (think $0.99) for every
download on Amazon. I would rather make it free (because we all love
freebies!), but if your content is really good, then charge for each download.
That's another source of income for you.
You have your choice
of guides and software to help you piece together a good eBook. You can also
hire a professional writer to create one for you.
Reverse Engineering
This method is
worth trying out, especially in a competitive niche.
It can be difficult
to locate websites where you can build your links. With reverse
engineering, you look at competing sites' backlinks, and build links
on the same sites. The links from these sites, coupled with those you've built
on other sites, will give your site a helpful boost over your competition.
Ahrefs.com has an excellent guide on how to reverse engineer your
competitors' backlinks. It's from a few years back, but it's a good starting
point before moving on to the more current how-tos.
SEO Affiliate
Programs: Are They Worth the Effort?
Earnings
are directly proportional to effort in any niche, and nowhere is this
truer than in the SEO niche.
I wasn't kidding
when I said that you can monetize any blog with SEO affiliate programs. If you
have a blog, then you can pick from any of the above or others and recommend it
on your site as your SEO service of choice.
If you have a
website on weight loss, fashion, wellness, you name it, you can monetize it
with one or two SEO affiliate programs. Again, this might seem to completely
throw out the rulebook, since you're only supposed to recommend products within
and related to your site's niche. But once you have your site up and running,
there will be people interested in how you built it and what you're using
to get ahead of the competition. Why not recommend a course or a product and
earn a bit on the side?
Keep in mind that
you will not be actively promoting any of these products unless, of course,
your site is all about SEO. Then you will have to make a real effort to rise
above the challenges this niche brings—namely, tough competition. One of the
reasons SEO companies are willing to pay affiliates top commission is because
of the stiff competition. You need a solid marketing and link-building strategy
in order to make it in this niche.
You're going to
have your work cut out for you, but in the end, it will be worth all the
trouble.
I hope you enjoyed
this week's niche! Don't forget to hit one of the Share buttons below. I would
love to hear your thoughts on this week's niche, or any niche suggestions you
may have, so be sure to leave a comment too!
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